Witt buys the company called CookPerfect
The company CookPerfect has a unique technology platform and a great deal of knowhow about product development. Their unique meat thermometer has been on the market since 2018 and is currently sold all over the world – and it is already an integrated part of Witt’s product portfolio under the brand name ‘Witt by CookPerfect.’.
What is special about CookPerfect’s meat thermometer is the needle which is equipped with five sensors that measure the temperature at different parts of the meat and a specially developed algorithm that uses these measuring points to calculate the core temperature and the flow of heat through the meat. The consumer is therefore guaranteed to always get a measurement of the core temperature no matter where the meat thermometer is inserted into the meat. Traditional meat thermometers only measure the temperature at the tip of the needle, and therefore there is a risk of getting either undercooked or overcooked food if the thermometer is not inserted exactly in the middle.
“We are seeing a strong demand for this kind of product, so it is of course interesting to get the best product out there within this niche,” says Kasper Witt, Business Development & Investment Director at Witt.
Today, Witt is strongly represented in the pizza oven segment, and with the acquisition of CookPerfect, they now have an opportunity to accelerate the export journey within the ‘Barbecue’ segment even further.
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